This process will help you find quality content ideas.
If you are new to content marketing, you better start with Joe Pulizzi's books to develop your content marketing strategy. We have got an internal process for that based on a brilliant book Content Inc.
We recommend you to go through the book and answer all the questions in it because it will enable you to develop a much stronger content marketing brand and maybe even turn your company into a better direction.
You should run this process on a weekly basis, answering questions, then inspecting the log and copying ideas you get into an idea management system of your choice.
Don't skip it, even if you have already got a lot of ideas on the list. You will inevitably get much better ideas here.